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Film Vocabulary:

Palette:The range of colors used.

Shot:Close up,Mid Shot,Long Shot etc...

Angle:High angle,neutral angle,low angle etc...

Direct/Indirect Address:Is the subject looking at or away from the camera.

Graphology - The writing in the image - style, size, color, weight.

Serif/ Sans serif - Two font types. The little tags on some letters (like these ones) are called serifs. Some fonts have them (serif fonts), some don't (sans serif.)

Foreground/ Mid ground/ Background How we talk about the depth of the image. Things close to the camera are in the foreground. Things furthest away are in the background.

Lighting - What kind, where is it coming from, what hue, what temperature?

Hue - The particular color. Saturation - The 'amount' or depth of the color.

Contrast - The difference between the blacks (low lights) and whites (highlights) in the image.

Temperature - The 'warmth' of the lighting or palette. Blues are cold, reds are warm.

Ambient lighting - Natural lighting.

Composition - The arrangement of the image. Look here for more on photographic composition.

Denotation - What we literally see in the image. Connotation - The 'meaning' of the image - what it suggests to us.

Icon - A visual symbol, often associated with a particular genre. (A spaceship is an icon of the sci-fi genre.)

Visual Hierarchy - The order of importance of the things in the text. Main images and titles will be further up the visual hierarchy and they'll be emphasized by position, size, palette and so on. Less important things like credit blocks or certifications will be low in the visual hierarchy.

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